SMS stands for short message server, or otherwise known as text messages. SMS Marketing, also known as Text Message Marketing is a marketing method that allows businesses use text message to send messages like specials, coupons, promotions, alerts, and so forth directly to their audiences’ mobile devices. These permission-based text messages are highly targeted, and are usually opted-in by mobile device users that want to receive text messages from businesses.
SMS marketing has quickly become a marketing sensation sweeping the nation and with good reason –it really works!
According to recent surveys, 2/3 of the world uses text message servicing. This equals approximately 4 billion people. With so many people with cell phone in hand, and actively using SMS messaging, you can be certain that your marketing efforts will pay off.
Fast Response Time SMS Messages are instant, allowing you to reach your audience instantly,
Four minutes. That is the average time that it takes for an individual to open a text message they’ve received on their phone. This is compared to 48 hours for email messages. When it is fast, instant communication that you seek, SMS marketing makes it possible.
The average number of times an individual looks at their cell phone in a day is 150. This means they’ll certainly be aware of your message quickly after it has been sent.
According to recent surveys more people prefer receiving messages via their mobile than through any other source. The findings also reported that users are 35 times more likely to redeem a coupon sent to them via SMS marketing. This is one of the very interesting SMS marketing facts all businesses can appreciate.
With SMS marketing you can easily build your brand. Provide customers with an offer that will really entice them to visit your business and you can keep them with the right techniques in marketing.
SMS marketing is effective because there are more cell phones than PC in this world. And, it is more successful than other forms of marketing. What are those success rates? SMS marketing offers 95% success rates!