What is National SEO? A companies success depends on a National SEO strategy that incorporates effective link building strategies. The major search engines like Google, Yahoo and Bing consider links to be a vote of popularity and reward you for the volume of relevant links to your website. External links to your website, the wording of anchor text links, and the overall popularity of the linking sites are all important factors for National SEO. Google values inbound links as both a trust metric and a relevancy metric when determining search engine rank
National SEO and Local SEO are very similar in approach; however, National SEO focuses less on ranking for specific geographic areas and more on ranking for broad keywords. Also, National SEO is much more competitive, as the number of companies is much greater at the national and global level, especially with broad keywords. Due to the increased effort that National SEO requires, it costs more than Local SEO; however, the ability to extend your reach across the world can greatly expand your customer base, thus, resulting in a hefty positive ROI.